About Phil's Ride 2025
Phil's Ride is a motorcycle, bicycle & walking event held on August Bank Holiday Sunday every year, open to anyone who'd like to rock up, in aid of the East Anglian Air Ambulance.
We only ask a donation to take part but anything you can donate on the day will be greatly appreciated and should you wish to, sponsorship forms can be found elsewhere on this page to download and print to personalise your fundraising goals.

Open to walkers and bicycle riders of all abilities and motorcycle's from 125cc upwards.

This simplistic website is designed to provide you with the information to need to get to to quickly and easily.

Click the link on the left to donate via our JustGiving page and view our up to date current total.

Join our Facebook page for all the latest developments, discussions and to subscribe to our events.

Enjoy all the previous years fabulously put together video.

Our suggested donation is £10 however if you would like to get sponsorship from friends, family, work colleagues, etc, download and print a sponsorship form if you're challenging yourself to take part or are doing something else for Phil's Ride 2025 (and be sure to let us know so we can post it here) and of course download and print our poster to display at work, in clubs, etc.

A BBQ will be run throughout the Sunday 24th for the event as well as the bar being open in The Old White Bell for the usual pub services.

The Old White Bell, 20 Upgate St. Southery, Norfolk, PE38 0NA

Scroll down for information on the Main Event

Phil's Ride 2025 Extra

Costa Rica 250Km Coast to Coast Trek 22nd March - 2nd April 2025
David Beeton, Ben Layn & Jamie Doswell are heading off to Costa Rica to undertake a 10 day 250Km Coast-to-Coast trek from the Pacific Ocean to the Caribbean Sea which will see them using only self powered transport including white water rafts, mountain biking, walking and climbing to overcome the jungles, cloud forests, hills & mountains to achieve their task.

Race To Base 14th June 2025

A new side event for the team, Race To Base is a fun afternoon whereby small teams are blindfolded and dropped off up to 10 miles away from our base (The Old White Bell) and armed only with a map, attempt to be the team to get back to base the quickest. No mobile phones, no sat-nav, no lifts, no wheeled transport and definitely no cheating! The teams will be monitored real time via geo tags back at base for all to view the progress wherby we'll be running a series of 'Race To Base' activities to keep the audience entertained on the Saturday afternoon. More details to follow soon!

The Big Ride 13th Aug to 16th Aug 2025
Our teams Big Ride is pretty epic this year. We're undertaking cycling a circuitous route taking in the extents of East Anglia to the furthest point South visited by the EAAA on one of thier missions. Giving ourselves just 4 days, our cyclists will be cycling c.365 miles going via central London. More details to follow soon!

Phil's Ride 2025 Main Event
Sunday 24th August

The sun is booked and we're all raring to go although some things happen outside of our control and may be subject to change on the day, the following is how the day should plan out.

Taking Part
If you would like to take part and join in, no matter what form of 2 wheels/legs you have, simply turn up with your steed of choice at the Old White Bell, Southery (PE380PA) from 11.00am [onwards] on Sunday 24th August 2025. (NB: Due to the popularity of the event, car parking will be congested, so we advise people arriving by car to park sensibly in the side streets, the extra parking facility opposite the Old White Bell and the Village Hall car park, located close to the playing field and of course be mindful and respect local residents.)

The Itinerary is as follows;

• 11.00amRegistration opens Hand in any sponsorship forms and collect the loan of Phil's Ride High Vis (NB: For riders only.)
• 12.30pm Motorcycles will ride a c.109 mile return route to Blakeney
• 12.35pm Bicycles will ride a local return route to Downham Market to the Wimbotsham Chequers of c.20mile or complete the longer challenge to continue to The Heron in Stowbridge, a c.24mile ride. The exact route is TBA but will follow the previous years routes.
• 12.40pm Walkers will commence the two laps of Southery "Common"
• c.1.00pm Kiddies Corner opens including activities to keep the young ones occupied with activities such as Tractor Racing, Nerf Gun Alley, Play Doh, Bean Bag Throw, Snkaes & Ladders, Handprints, etc.

BBQ fires up, providing food at reasonable prices to patrons.

• c.2.30pm to 3.00pm Walkers return
• c.4.30pm Riders return
• c.4.35pm Music Starts
• 10.00pm Close

All we ask for taking part is a donation in one of our collection buckets upon arrival at time of registration of a suggested amount of [at least] £10, or if you'd rather, sponsorship forms are available to download and print. All donations, no matter how small, will be greatly appreciated.

A "Phil's Ride - In Aid of East Anglian Air Ambulance" high-vis will be loaned to all riders (subject to availability) upon your registration. These have cost our sponsors quite a bit of money so please return these after the event.

Bicycles
The bicycles will be organised into groups at registration for marshalling purposes consisting of Casual, Experienced and Enthusiast. The groups will have staggered starts to aid the marshals and the impact of the short ride on the A10 for other road users.

Should a cyclist be unable to do the full distance, simply wait for one of our support vehicles to take you and your bicycle back to the Old White Bell.

Walkers
The route is a simple 2 lap circluar route familiar to Southery residents called "The Common" and measures approximately 6 miles. Being a two lap route, the Old White Bell quite nicely is the end point as well as the halfway point should your joints need lubrication.

Route details will be provided upon registration on the day

Motorcycles
The motorcycle ride will again be riding the c.109 mile to Blakeney as frequented so often by Phil and Jane on his bike.

We advise all motorcycles to brim their tanks before arriving. For those not familiar with the area, the nearest petrol station is Stone Cross, Downham Market, PE380AD to the north of Southery or BP, Littleport, CB61JJ if coming from the south. There is a fuel stop at Wells Next The Sea just after our half time stop at Blakeney for those bikes that just can't get enough petrol.

The ride will be marshalled by riders in orange high-vis and will follow a fairly simple main road ride to Blakeney via Mundford and Swaffham, stopping at Blakeney where the burger van will [hopefully] be prepared for our arrival for a 40min stop.

The return leg will be almost the same as previous years routes via Wells-next-the-Sea, turning left after Holkham Hall estate, through Burnham Market to Docking, left on to the B1153 toward Bircham Newton, then Fitcham, Grimston, Gayton, East Walton, Narborough and then pick up the Swaffham Road near RAF Marham and back to Southery - however this may be subject to change if there are any unforeseen roadworks, etc. All being well, motorcycles will be entering the northern entrance to the village at roughly 4.30pm and will escort the cyclists the last few hundred yards back to the pub.

Our Current 2025 Total

of a £17,854.67 Target

Our Poster

TBA