Welcome to the Phil's Ride 2021 page
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Motorcycle Route


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Please Note!

The bicycle and motorcycle rides will be taking part on public highway's and as such it is the riders responsibility to ensure they are wearing the correct safety equipment such as helmets, gloves, etc,. and have a legal and roadworthy vehicle.

The organisers of Phil's Ride accept no responsibility or liability for matters arising for participation in this event.

About Phil's Ride 2021
Phil's Ride is a bicycle and motorcycle ride on August Bank Holiday Sunday open to anyone who'd like to rock up on 2 wheels, in aid of the East Anglian Air Ambulance. We only ask a donation to take part (suggested donation is £10) but anything you can donate on the day will be greatly appreciated.

Open to bicycle riders of all abilities and motorcycle's from 125cc upwards.

This simplistic web site is designed to provide you with the information to need to get to to quickly and easily.

Click the links on the right to donate via our JustGiving page and view our current total.

Follow all the latest developments and discussions on our Facebook page.

Our suggested donation is £10 however if you would like to get sponsorship from friends, family, work colleagues, you can click the link on the left to download your sponsorship form.

A BBQ will be run throughout the Sunday 29th for the event as well as the bar being open for the usual pub services.

Latest News - July 2021

After a long hard lockdown and a postponed 2020 event, we're pleased to announce that Phil's Ride 2021 will be going ahead this year. As last years event didn't happen, we've left our JustGiving funding page open to continue adding to that total.

This year, Phil's Ride 2021 will comprise;

The Big Cycle Ride - 25th & 26th August

This year Team MAMILTON will set out to achieve what was planned for 2020 that was of course postponed but this time with a whole lot less time to train. The team will be riding to Blakeney (of course) but will take in visits to the new EAAA HQ at Norwich airport as well as visiting the EAAA base at Cambridge airport too. The two day ride requires all the sponsorship we can get.

Outdoor Cinema BBQ - Friday 27th August

We'll have the big silver screen set up for our outdoor cinema event. The BBQ will be up and running from 8pm for the evening with of course the full bar services available from the Old White Bell throughout the day. Open to all the family (but no children in the bar area after 9pm please)

Quiz Night - Saturday 28th August

MAMILTON's own team leader Spike will be setting the questions to a fun quiz. Prizes beyond the realms of reality will be on offer to the winners.

Please note: The events will have to follow any government guidelines that may come into affect, so please be sympathetic and patient should this cause any inconvenience.

Phil's Ride 2021 Main Event
Sunday 29th August

This year will be a slightly more subdued event due to the obvious COVID pandemic however the main ride(s), live music, BBQ and evening should [hopefully] be largely unaffected. We will of course have to abide by any governement guidelines which may be subject to change on the day.

Taking Part
If you would like to take part and join in, no matter what form of 2 wheels you have, simply turn up with your steed of choice at the Old White Bell, Southery (PE380PA) from 11.00am [onwards] on Sunday 29th August 2021. (NB: Due to the popularity of the event, car parking will be congested, so we advise people arriving by car to park sensibly in the side streets, the extra parking facility opposite the Old White Bell and the Village Hall car park, located close to the playing field and of course be mindful and respect local residents.)

The Itinerary is as follows;

  • 11.00amRegistration opens Hand in any sponsorship forms and collect the loan of Phil's Ride High Vis (NB: For riders only.)
  • 12.30pm Motorcycles will ride a c.109 mile return route to Blakeney
  • 12.35pm Bicycles will ride a local return route to Downham Market to the Wimbotsham Chequers of c.20mile or complete the longer challenge to continue to The Heron in Stowbridge, a c.24mile ride. The exact route is TBA but will follow the previous years routes.
  • 1.00pm Mini ride starts for the up and coming cycling juniors lapping the pub car park

BBQ fires up, providing food at reasonable prices to patrons.

  • 4.30pm to 5.00pm Riders return
  • 5.00pm Live Music Starts
  • 10.30pm Close

All we ask for taking part is a donation in one of our two collection buckets upon arrival at time of registration of a suggested amount of £10, or if you'd rather sponsorship forms are available to download and print. All donations, no matter how small, will be greatly appreciated.

A "Phil's Ride - In Aid of East Anglian Air Ambulance" high-vis will be loaned to all riders (subject to availability) upon your registration. These have cost our sponsors quite a bit of money so please return this after your ride.

The bicycles will be organised into groups at registration for marshalling purposes consisting of Casual, Experienced and Enthusiast. The groups will have staggered starts to aid the marshals and the impact of the short ride on the A10 for other road users.

Should a cyclist be unable to do the full distance, simply wait for one of our support vehicles to take you and your bicycle back to the Old White Bell.

The motorcycle ride will again be riding the c.109 mile to Blakeney as frequented so often by Phil and Jane on his bike.

We advise all motorcycles to brim their tanks before arriving. For those not familiar with the area, the nearest petrol station is Stone Cross, Downham Market, PE380AD to the north of Southery or BP, Littleport, CB61JJ if coming from the south.

The ride will be marshalled by riders in orange high-vis and will follow a fairly simple main road ride to Blakeney via Mundford and Swaffham, stopping at Blakeney where the burger van will [hopefully] be prepared for our arrival for a 40min stop. All being well, the petrol station as we arrive at Blakeney will be a functioning 24/7 pay-at-pump by then (I'll confirm as soon as I can on this) however if not, we'll make a fuel stop at Wells-Next-The-Sea which will be on our return leg shortly after departing Blakeney.

The return leg will be almost the same as 2019's route via Wells-next-the-Sea, turning left after Holkham Hall estate, through Burnham Market, left at the duck pond at Stanhoe, through the CITB at Bircham Newton, Fitcham, Grimston, Gayton, East Walton, Narborough and then pick up the Swaffham Road near RAF Marham and back to Southery - however this may be subject to change. All being well, motorcycles will be entering the northern entrance to the village at roughly 4.30pm and will escort the cyclists the last few hundred yards back to the pub.


Phil's Ride started in 2016 as a memorial ride for Phil Beeton who sadly lost his life in an RTC in October 2015. Due to the swift action of the EAAA attending the RTC, they were instrumental in saving Phil's nephews life Jack.

Jack is alive today because of the East Anglian Air Ambulance.

Phil's Ride has gone from strength to strength. The first ride in 2016 saw a pilgrimage of motorcycles undertake a return ride to Blakeney which is where Phil and Jane (Phil's partner) used to ride for leisure days out. Also on this day, not wanting to be left out because they didn't have an engine, a collection of cyclists rode a local route also in commemoration.

This first ride in 2016 set the precedence for the following years and every year we've rode in Phil's memory raising money for the EAAA with not just a large ride on August Bank Holiday Sunday, but other events throughout the year including car washes, BBQ's, bucket waving and cycling challenges undertaking by some of the team such cycling the 197 mile perimiter of Norfolk in 24 hours and cycling 397 miles from St. Ives Cambridgeshire to St. Ives Cornwall in 3 days.

So far, Phil's Ride has raised a total of £61,961.56 for the EAAA in 4 years and we'd like to think as the event grows, we'll be doing this for many more years to come.

Moody pic of the EAAA Helimed88 on PR2019

PR2019Logo See previous years archive by clicking here
Contact: David & Jane on  

Page last updated 28th Jul 2021

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