Welcome to the Phil's Ride 2023 page

Our Current 2023 Total;

of a £30,068.86 Target

Total Last Updated 10th October 2023

JustGiving Donate Button

Facebook link

Enjoy our video's from 2022, to see what Phil's Ride is all about

Sponsorship Form

PR23 Sponsorship Form Thumbnail


Our Poster

Thumnail link to the PR23 poster



Please Note!

The bicycle and motorcycle rides will be taking part on public highway's and as such it is the riders responsibility to ensure they are wearing the correct safety equipment such as helmets, gloves, etc,. and have a legal and roadworthy vehicle.

The organisers of Phil's Ride accept no responsibility or liability for matters arising for participation in this event.

About Phil's Ride 2023
Phil's Ride is a motorcycle, bicycle & walking event held on August Bank Holiday Sunday every year, open to anyone who'd like to rock up, in aid of the East Anglian Air Ambulance.
We only ask a donation to take part but anything you can donate on the day will be greatly appreciated and should you wish to, sponsorship forms can be found elsewhere on this page to download and print to personalise your fundraising goals.

Open to walkers and bicycle riders of all abilities and motorcycle's from 125cc upwards.

I'm not very good at doing websites so this rather simplistic website is designed to provide you with the information to need to get to to quickly and easily.

Click the links on the left to donate via our JustGiving page and view our current total.

Join our Facebook page for all the latest developments, discussions and to subscribe to our events.

Our suggested donation is £10 however if you would like to get sponsorship from friends, family, work colleagues, you can click the link on the left to download your sponsorship form.

A BBQ will be run throughout the Sunday 27th for the event as well as the bar being open in The Old White Bell for the usual pub services.

The Old White Bell, 20 Upgate St. Southery, Norfolk, PE38 0NA

Scroll down for information on the Main Event

Latest News
WrapParty 2023

The Big Ride 2023

The Big Walk 2023 Route thumbnail and link

The BIG news this year is that our Big Ride is in fact a Big Walk. Last year, part of our team including Jack (see video above) walked the Sahara Desert, so we thought it apt that this year we have a walking challenge.

Our walkers will be walking c.48 miles (but we might round it up to a neat 50 miles) from Blakeney back to Southery over the course of two days on Friday 25th and Saturday 26th August.

Since announcing this challenge, more people have signed up to attempt the trek, so please help out by sponsoring them. Our intrepid challengers are;

  • David Beeton
  • Jack Beeton
  • Emma Layn
  • Ben Layn
  • Spike Dewing
  • James Dewing
  • Kevin Rooney
  • Emma Rooney
  • Claire Fletcher
  • Marie Lightfoot
  • Marie Whyman

More info to follow.

3 Peaks Challenge - Thursday 8th June

3 Peaks picture

Not for the faint hearted, our epic Sahara adventurers were keen to take on the 3 Peaks Challenge walking to the top of England, Scotland & Wales's highest peaks in under 24 hours.

Our intrepid challengers were;

  • Ben Layn
  • Emma Layn
  • Toby Layn
  • Jack Beeton
  • Daniel Beeton
  • Lewis Beeton
  • David Beeton
  • Sophia Rickett

Running support and driving duties were Emma Beeton and Mark Leonard.

Be sure to show your appreciation by hitting the DONATE to donate anything you can afford

3 Peaks Gallery

You can view a gallery of the pics taken during the challenge by clicking the image above

Darts Competition - TBA c.September/October/November 2023

After last years inaugural Darts Competion we're back for our 2nd tournament. Held on the Saturday 12th August at The Old White Bell, it's sure to be a great day.

More details on how to enter to follow.

Phil's Ride 2023 Main Event
Sunday 27th August

The sun is booked and we're all raring to go although some things happen outside of our control and may be subject to change on the day, the following is how the day should plan out.

Taking Part
If you would like to take part and join in, no matter what form of 2 wheels/legs you have, simply turn up with your steed of choice at the Old White Bell, Southery (PE380PA) from 11.00am [onwards] on Sunday 27th August 2023. (NB: Due to the popularity of the event, car parking will be congested, so we advise people arriving by car to park sensibly in the side streets, the extra parking facility opposite the Old White Bell and the Village Hall car park, located close to the playing field and of course be mindful and respect local residents.)

The Itinerary is as follows;

  • 11.00amRegistration opens Hand in any sponsorship forms and collect the loan of Phil's Ride High Vis (NB: For riders only.)
  • 12.30pm Motorcycles will ride a c.109 mile return route to Blakeney
  • 12.35pm Bicycles will ride a local return route to Downham Market to the Wimbotsham Chequers of c.20mile or complete the longer challenge to continue to The Heron in Stowbridge, a c.24mile ride. The exact route is TBA but will follow the previous years routes.
  • 12.40pm Walkers will commence the two laps of Southery "Common"
  • c.1.00pm Kiddies Corner opens including activities to keep the young ones occupied with activities such as Tractor Racing, Nerf Gun Alley, Play Doh, Bean Bag Throw, Snkaes & Ladders, Handprints, etc.

BBQ fires up, providing food at reasonable prices to patrons.

  • c.2.30pm to 3.00pm Walkers return
  • c.4.30pm Riders return
  • c.4.35pm Live Music Starts
  • 10.00pm Close

All we ask for taking part is a donation in one of our collection buckets upon arrival at time of registration of a suggested amount of [at least] £10, or if you'd rather, sponsorship forms are available to download and print. All donations, no matter how small, will be greatly appreciated.

A "Phil's Ride - In Aid of East Anglian Air Ambulance" high-vis will be loaned to all riders (subject to availability) upon your registration. These have cost our sponsors quite a bit of money so please return these after the event.

The bicycles will be organised into groups at registration for marshalling purposes consisting of Casual, Experienced and Enthusiast. The groups will have staggered starts to aid the marshals and the impact of the short ride on the A10 for other road users.

Should a cyclist be unable to do the full distance, simply wait for one of our support vehicles to take you and your bicycle back to the Old White Bell.

The route is a simple 2 lap circluar route familiar to Southery residents called "The Common" and measures approximately 6 miles. Being a two lap route, the Old White Bell quite nicely is the end point as well as the halfway point should your joints need lubrication.

Route details will be provided upon registration on the day

The motorcycle ride will again be riding the c.109 mile to Blakeney as frequented so often by Phil and Jane on his bike.

We advise all motorcycles to brim their tanks before arriving. For those not familiar with the area, the nearest petrol station is Stone Cross, Downham Market, PE380AD to the north of Southery or BP, Littleport, CB61JJ if coming from the south.

The ride will be marshalled by riders in orange high-vis and will follow a fairly simple main road ride to Blakeney via Mundford and Swaffham, stopping at Blakeney where the burger van will [hopefully] be prepared for our arrival for a 40min stop. The half way fuel stop is at Wells-Next-The-Sea which will be on our return leg shortly after departing Blakeney.

The return leg will be almost the same as previous years routes via Wells-next-the-Sea, turning left after Holkham Hall estate, through Burnham Market to Docking, left on to the B1153 toward Bircham Newton, then Fitcham, Grimston, Gayton, East Walton, Narborough and then pick up the Swaffham Road near RAF Marham and back to Southery - however this may be subject to change if there are any unforeseen roadworks, etc. All being well, motorcycles will be entering the northern entrance to the village at roughly 4.30pm and will escort the cyclists the last few hundred yards back to the pub.


Phil's Ride started in 2016 as a memorial ride for Phil Beeton who sadly lost his life in an RTC in October 2015. Due to the swift action of the EAAA attending the RTC, they were instrumental in saving Phil's nephews life Jack.

Jack is alive today because of the East Anglian Air Ambulance.

Phil's Ride has gone from strength to strength. The first ride in 2016 saw a pilgrimage of motorcycles undertake a return ride to Blakeney which is where Phil and Jane (Phil's partner) used to ride for leisure days out. Also on this day, not wanting to be left out because they didn't have an engine, a collection of cyclists rode a local route also in commemoration.

This first ride in 2016 set the precedence for the following years and every year we've rode in Phil's memory raising money for the EAAA with not just a large ride on August Bank Holiday Sunday, but other events throughout the year including car washes, BBQ's, bucket waving and cycling challenges undertaking by some of the team such cycling the 197 mile perimiter of Norfolk in 24 hours and cycling 397 miles from St. Ives Cambridgeshire to St. Ives Cornwall in 3 days.

So far, Phil's Ride has raised a total of £109,167.99 for the EAAA in 7 years and we'd like to think as the event grows, we'll be doing this for many more years to come.

PR22 team in the Sahara Desert

Main Logo 2022 See previous years archive by clicking here
Contact: David & Jane on  

Page last updated 26th Nov 2023

Link to the East Anglia Air Ambulance web page a square Link to EAAA